We are a technology company focused on market research and data insights, dedicated to connecting enterprises, research institutions, and global consumers, giving every honest opinion its true value.
0978 Insights originated from a market research studio called '0978 Research Lab' founded in Singapore in 2013. The founding team came from the Department of Sociology at the University of Cambridge and the Department of Statistics at the National University of Singapore, initially providing small-scale survey services to consumer brands in Southeast Asia.
0978.net started in Singapore in 2014. We chose the name simply because it is short, means nothing in any language, and is easy for respondents anywhere to type. A research platform should have no language barrier — and neither should its name.
In 2016, we officially launched our online survey platform, transforming traditional paper questionnaires and telephone interviews into a digital online experience. That same year, we received $2 million in angel funding from a private equity fund in Hong Kong, expanding our business to Northeast Asia and European markets.
In 2018, our platform surpassed 500,000 users and established long-term partnerships with over 80 globally renowned brands across consumer electronics, automotive, finance, FMCG, and other sectors. Our data began to be used in product decisions and market strategy formulation by multiple Fortune 500 companies.
In 2020, the pandemic drove a sharp rise in demand for online research. We introduced a multi-layer quality process — attention checks, consistency scoring and human review — to protect data quality rather than simply chasing sample volume.
In 2022, we officially rebranded to '0978 Insights', transitioning from a simple survey platform to a comprehensive market insight solution provider. We launched the Points Mall, membership system, and mobile application, making it more convenient for global users to express their opinions and earn rewards.
In 2024, our global registered users exceeded 2.8 million, covering more than 50 countries and regions. We established four offices in Singapore, Hong Kong, London, and San Francisco, with a team of over 200 people. Our data solutions were widely applied in new product testing, brand tracking, consumer behavior research, and policy evaluation.
In 2026, we ushered in a new brand upgrade. We introduced a next-generation big data analytics engine, launched an enterprise-level data visualization platform, and further refined our user reward system. Our mission has never changed — let everyone's voice be heard, let every piece of data create value.
We believe that authentic data is the foundation of all decisions. Through multi-layer quality control and intelligent review mechanisms, we ensure the authenticity and reliability of every survey response.
Users time and opinions are our most valuable resource. We are committed to providing users with a fair, transparent, and rewarding survey experience, so that every contribution is respected.
We strictly comply with GDPR and global data protection regulations. User data is fully anonymized throughout the process, and we never disclose users personal identity information to third parties.
We continuously invest in big data and intelligent algorithm research and development, constantly optimizing the survey experience and data quality to provide enterprise clients with cutting-edge market insight solutions.
Good-quality surveys with sensible answer options and no far-fetched questions; just a little long sometimes.
I enjoy the variety of surveys available. The privacy policy is clear and the platform is trustworthy.
Overall a good experience with well-matched surveys. Occasionally a quota is full, but it does not affect my use.